Art Miami 2018 immersive experience involved a minimalist all-white booth where attendees were able to meet Jennifer, a female entrepreneur from Detroit. It was meant to draw attention from its sleek, simple aesthetic; the booth featured three columns with lemons displayed on top. On each column was written a question regarding lemons and entrepreneurship, inviting the attendees to learn more about UNLEASHED and its work with female entrepreneurs.
Using Samsung-provided tablets, users were able to point at the lemons and see Jennifer appear before their eyes. Where she talked about UNLEASHED and the impact it has had on her business and life and talked further about her business and why helping female entrepreneurship around the world is so important.
The goal of this activation was to used augmented reality to create a human connection between fair participants and Jennifer with help from UNLEASHED.